Celebs Done Good

Elle Macpherson

Between her modelling commitments, acting roles, lingerie label and raising her two sons, Elle finds the time to be the Global Ambassador for the SMILE Foundation in Australia. Elle says: “The SMILE Foundation recognises the vital role of medical research in extending and improving the lives of children [with rare diseases] and their families.” Elle is also a European Ambassador for (RED), a global initiative in the fight against AIDS, Tuberculosis and Malaria.

►Give to the SMILE foundation

George Clooney

Clooney is on a mission to stop the human rights atrocities in the Darfur region of Sudan. He has visited the area personally, and spoken with victims of rape and torture. The organisation he founded with his Ocean’s 11 co-stars, Not On Our Watch, has donated millions of dollars to help those suffering in the region, with much of the funding going through the United Nations World Food Programme . Clooney also focusses energy on helping those suffering from poverty in his own country and was one of the instigators of the recent celebrity benefit for Haiti.

Tiger Woods

When Woods turned pro in 1996, he and his late father created the Tiger Woods Foundation as a vehicle to educate and provide grants and scholarships to benefit young people. The foundation has grown to include three not-for-profit organisations that bear Woods’ name, which together have amassed $82 million in net assets. Woods' foundation now depends on his ability to overcome his tarnished reputation by doing what he does best – on the golf course. Only time will tell if he can rebuild his brand with corporate sponsors.