For 24 years, CMA has helped Australian families make confident, informed choices about what their children watch.

We all know that navigating media today is harder than ever. As a parent shared with us:

“This movie has scary scenes and violence, so why is it rated 'G'? It was the most scared my 6 yr old has been in a movie, so much so he wanted to leave”

Another said:

“Current PG rating states ‘some material may be inappropriate for children’... How do I know before I see it whether it is appropriate?!!”

Our movie reviews are the answer to that question: like it says on the box, Know Before You Go! The reviews go beyond simple age recommendations, they’re grounded in child development expertise and give parents practical tools—like conversation starters—to turn screen time into meaningful moments.

KBYG is widely trusted and recognized for its impact. Our work has been honoured with several prestigious awards, including:

• Children’s Week Awards for outstanding contributions to child welfare (2016 & 2011)
• Australian Crime and Violence Prevention Award (2009)
• National Child Protection Award (2005)

But right now, this service is at risk.

We need to raise $40,000 in the next six weeks to keep KBYG running.

Here’s what most people don’t see:

• One of our reviews typically costs around $750 to produce
• Government funding ended in 2019 and hasn’t been reinstated
• For seven years, we’ve been relying mostly on volunteer effort and occasional donations
• A CEO transition and an office move made 2025 an unusually challenging year for us

Despite all this, we’ve continued—because we know how much families depend on KBYG.

Every day, parents use our reviews to avoid inappropriate content, choose wisely, and connect more deeply with their children in an increasingly complex media landscape.

Now we need your help to continue, so please donate. Every contribution counts! Consider what KBYG can save a busy parent in time, stress, and even a few disappointing cinema trips.

You can also: 

• Share – Pass this cause on to parents, grandparents, educators, and anyone you know who cares about children’s wellbeing
• Advocate – Contact your local state or federal representatives and tell them why KBYG matters
• Connect with us – Introduce us to family-friendly businesses as potential sponsors
• Volunteer – Help us grow our reach and sustain this vital service

Your support will help ensure Australian families can continue to access trusted, thoughtful guidance when it matters most.

On behalf of families across Australia—thank you.