The corporate sponsorship packages for the Geelong Rainbow Festival are structured across four distinct investment levels, offering escalating brand visibility and community integration.
The Lite tier, priced at $1,000, establishes foundational brand recognition. It grants businesses public acknowledgment, placement on the festival's "Thank You to our Sponsors" website page, and logo visibility on the front page of the event program.
The Bronze package, at $2,000, significantly expands a partner's audience reach by including a dedicated social media shoutout to the festival's 7,500+ followers. It also enhances physical and social presence by providing a free stall at the festival and five tickets to the Opening Night.
For a more interactive partnership, the Silver tier ($4,000) builds upon the Bronze offerings by introducing direct audience engagement. Corporate sponsors at this level secure a 30-second speech opportunity and a dedicated collaboration for a Pride Month event.
The premium Gold tier ($7,500) represents the highest level of corporate integration. It delivers a "Major Sponsor Package," which guarantees the "branding of absolutely everything," and includes the creation of a custom marketing video to maximize the sponsor's promotional impact.
1. Values Alignment and Code of Conduct Corporate partners must demonstrate alignment with the mission of Geelong Rainbow Inc. to celebrate, advocate for, and protect the local LGBTIQA+ community. Sponsors and their representatives must adhere to the festival's inclusive event guidelines. Geelong Rainbow Inc. reserves the right to terminate the agreement without refund should a sponsor engage in public conduct or business practices that contradict the safety and values of the LGBTIQA+ community.
2. Asset Delivery and Marketing Deadlines To guarantee placement on the festival's website, social media channels, and printed programs, sponsors must supply all required high-resolution brand assets (e.g., vector logos, boilerplate text) by the deadlines specified during the activation phase. Geelong Rainbow Inc. is not liable for omitted branding if assets are provided after the final production cut-off dates.
3. Payment Terms and Non-Refundability Sponsorship payments are final and non-refundable upon processing. These funds are immediately allocated to secure festival infrastructure, marketing, and artist bookings. If the physical event at Johnstone Park is significantly delayed or modified due to unforeseen emergency circumstances, Geelong Rainbow Inc. will collaborate with sponsors to transfer the value of the partnership to alternative digital campaigns, rescheduled events, or the following year's festival.
4. On-Site Activations (Bronze, Silver, and Gold Tiers) Sponsors allocated a physical stall are responsible for their own internal marquee infrastructure, staffing, and specialized equipment unless explicitly detailed in their specific tier package. All on-site activations must strictly comply with the occupational health and safety regulations mandated by the City of Greater Geelong and the festival site management team.
5. Delivery of Benefits Geelong Rainbow Inc. commits to executing all marketing and engagement deliverables outlined in the sponsor's selected tier. Should logistical or site constraints require an adjustment to a specific physical benefit, the festival committee will consult directly with the sponsor to provide a mutually agreeable alternative of equal or greater value.
